Car Dealership Price Tags, Folders and Keyrings: A Guide

Car dealership price tags are most often printed in A4 or A3 format on 300 g card with matte lamination (it lasts longer against glass and doesn't glare in the sun), or as static cling film and transparent stickers applied directly to the side window. Print runs start from 1 piece, the standard turnaround is 1–3 business days, and the guide price starts from EUR 1.50 per laminated A4 card at a quantity of 50 pcs (excl. VAT). In the same order, we usually also prepare key tags, document folders and keyrings with the dealership's logo.

What's included in a dealership print pack

In practice, a car dealership or a used-car lot needs four things that recur every month:

• Windscreen price tags – A4 or A3 cards with the model, year, mileage, engine, price and a QR code linking to the listing.
• Key tags – numbered cards or film tags used to identify keys in the key cabinet.
• Document folders – A4 folders with a logo for handing over contracts, re-registration documents and the service booklet.
• Keyrings and small gifts – a car key fob, air freshener, or umbrella given when handing over the car.

Once these materials look consistent, the lot looks visually organised even when the car line-up changes every week.

Windscreen price tags: materials and formats

Card inserts in holders

The most common solution is an A4 portrait card on 300 g card stock, laminated on both sides, placed in a transparent holder or attached to the side window with a suction cup. Lamination protects against condensation and fingerprints, and the card can be reused. If prices change frequently, we recommend printing the card with a blank field and writing the price with a marker – matte lamination lets you wipe it off.

Static cling film and transparent stickers

Static cling film sticks to glass without adhesive, can be moved to another car, and leaves no marks. Transparent or white stickers with contour cutting work well for promotional messages ("Reserved", "Sold", "–1500 EUR") on the windscreen or lot signage. For outdoor film stickers, we use vinyl that withstands moisture and washing.

Formats and legibility

From a distance of 3 metres, the model name should be at least 30–40 mm tall, with the price even larger. Put technical details in a list with 10–12 pt text – these are read from close up. The QR code should not be smaller than 25×25 mm.

Key tags, folders and accompanying documents

We print key tags on 350 g card with a hole and lamination, or as film tags with a number and barcode – these withstand many more cycles. One sheet fits 20–24 tags, so a set of 200 tags costs from around EUR 35.

A4 document folders are printed with digital printing on 300–350 g card with creasing and folding; for small runs (from 50 pcs) this is cheaper than offset. Alongside the folders, we usually also make business cards and handover cards for salespeople, service reminder cards and warranty inserts – in one file, one delivery.

Guide prices and lead times

Prices are approximate – the final amount depends on quantity, material, lamination and the number of print colours. For promotional products with a logo, the lead time is longer: production takes 4–7 business days plus 2–3 days for delivery, usually 6–10 business days in total.

Examples from our catalogue

A few examples from our catalogue, priced without printing:

• Resi Plus GRS round keyring made from recycled material – 6 colour options, price from EUR 1.14/pc, at 1 pc,
• Resi Plus GRS recycled rectangular keyring – 6 colour options, price from EUR 1.10/pc, at 1 pc,
• Kolt recycled helmet-shaped keyring – plastic, metal, 5 colour options, price from EUR 1.49/pc, at 100 pcs,
• Ono car air freshener – 5 colour options, price from EUR 1.17/pc, at 1 pc,

File preparation

We accept artwork in vector format (.ai, .eps, .pdf, .svg), in CMYK colour space; raster images at 300 dpi at actual size. For price tags, add a 3 mm bleed and keep text at least 5 mm from the edge. If you don't have artwork, we'll prepare it ourselves based on your logo and data table – we always confirm a PDF proof by email before printing.

For car listing cards, the easiest workflow is a single Excel or Google Sheets table with all the car data – we generate consistent cards from it, and next time only the content changes, not the design.