Car rental promotional products: key rings and folders
A guide for car rental companies: which key rings, document folders, stickers and car accessories with your logo work well day to day, how much they cost and how long they take.
In practice, car rental promotional products come down to three essentials: a key ring with a tag for the car's number plate, an A4 document folder for the contract and insurance policy, and a vinyl sticker with a logo or QR code for the window. We produce printed items (folders, stickers, contract forms) in 1–3 business days, while key rings and other printed products usually take 6–10 business days. Key rings with a logo start from around EUR 2.43 per piece, and folder printing in larger runs starts from around EUR 0.60 per piece, prices excl. VAT.
What a car rental company actually needs
In the rental business, every item serves a specific function rather than just carrying a logo. Experience with Latvian rental companies points to this basic set:
- Key ring with a tag — the main working tool in the garage and at the counter. It needs space to write or insert the car's number plate and must withstand hundreds of handovers.
- A4 document folder — the contract, handover–acceptance report, fuel receipts. A folder with your logo and contact details stays in the customer's car for the entire rental period.
- Stickers — a QR code with an emergency number on the side window, a fuel-type sticker near the filler cap, a service-interval sticker on the windscreen, inventory numbers on the key cabinet.
- Car accessories with a logo — an LED light, a thermal mug, an umbrella as a gift for corporate clients or long-term renters.
Key rings: what to choose
For car rental, metal or combined key rings with laser engraving work best — the engraving doesn't wear off, unlike paint. Plastic tags with digital printing are cheaper and suitable if you plan to change them once a season.
From our catalogue section with key rings, rental companies most often choose functional models — for example, a key ring with an LED light, which is handy when accepting a car in the dark or checking the boot in a car park.
Bluetooth trackers deserve a special mention: these are put on spare key sets kept at the office. They cost ten times more than a regular key ring, so they're usually bought in quantities of 5–20 pieces, not for the whole fleet.
Document folders: formats and materials
The standard solution is an A4 folder with a pocket and a business card slit, printed on 300 g/m² card with matt lamination. Lamination matters — the folder sits in the car and is exposed to moisture and fingerprints.
| Item | Typical run | Approx. price/pc (excl. VAT) | Production time |
|---|---|---|---|
| A4 document folder, 300 g/m², laminated | 250–1000 pcs | from ~EUR 0.60 | 3–5 business days |
| Vinyl sticker with contour cutting, 10×10 cm | 100–500 pcs | from ~EUR 0.35 | 1–3 business days |
| Transparent window sticker (QR code) | 100 pcs | from ~EUR 0.45 | 1–3 business days |
| Key ring with engraving | 100–300 pcs | from ~EUR 2.30 | 6–10 business days |
| Business cards, 350 g/m² | 500 pcs | from ~EUR 0.08 | 1–3 business days |
Prices are indicative — the final figure depends on run size, material, number of print colours and finishing. It makes sense to order folders and business cards together, as then the design and colours match and you save on setup costs.
Stickers for your fleet
Sticker printing is the cheapest way for a rental company to keep things organised. Transparent stickers applied on the inside of the glass read correctly from outside; vinyl with contour cutting suits the bodywork and withstands a car wash. Instruction stickers with translations (LV/EN/RU) are handy for foreign customers — fuel type, EV charging instructions, return procedure.
There's no minimum run: we print anywhere from 20 stickers for a single car model to 5000 on sheets or a roll.
Examples from our catalogue
A few examples from our catalogue with prices excl. printing:
- Resi Plus GRS round key ring made of recycled material – choice of 6 colours, price from EUR 1.14/pc, at 1 pc,
- Resi Plus GRS recycled rectangular key ring – choice of 6 colours, price from EUR 1.10/pc, at 1 pc,
- Kolt recycled helmet-shaped key ring – plastic, metal, choice of 5 colours, price from EUR 1.49/pc, at 100 pcs,
- Tao RCS recycled aluminium bottle and can opener with key ring – aluminium, choice of 5 colours, price from EUR 0.29/pc, at 1 pc,
Staff clothing and events
Car handovers happen outdoors in any weather, so rental companies order polo shirts for summer and hoodies or jackets for colder weather. For example, the Urban 280 g/m² hoodie starts from EUR 11.49 at 100 pcs, and usually gets embroidery on the left chest (up to 90×90 mm) and screen printing or DTF transfer on the back (up to 280×210 mm). For more on methods, see the clothing printing section.
How ordering works
Add items to a request in the catalogue, or simply tell us what you need. Within one business day we send you an online quote and a PDF with product photos, prices, print area, setup fee and lead time for each item. On request, we prepare a 3D mock-up with your logo so you can see the scale on a key ring or mug. The artwork is approved by e-mail, and only then does production start.
Please send your logo as a vector file (.ai, .eps, .pdf, .svg), colours in CMYK; raster images need 300 dpi at actual size.
FAQ
How long does it take to get key rings with a logo?
Usually 6–10 business days: production with printing takes 4–7 business days depending on quantity, plus 2–3 days for delivery. We handle urgent jobs by arrangement — sometimes even 4–5 days is possible.
What's the minimum run for folders and stickers?
Our printing works from as little as 1 piece, but for folders an economically sensible starting point is 100–250 pcs, as this spreads the setup cost. We print stickers in any quantity.
Will stickers withstand a car wash and winter?
Yes, if you use vinyl with UV-resistant printing and lamination — such stickers on the bodywork last 2–3 years. Transparent stickers applied inside the glass last even longer.
Can you print an individual number or QR code for each car?
Yes. With digital printing, variable data (car number, QR code, inventory code) doesn't change the price per piece, only the setup work. The same applies to numbered tags.
How many colours can a logo have on a key ring?
Laser engraving is single-colour, pad printing is usually 1–4 colours, and digital printing or digital stickers are full-colour. The choice depends on the surface material and print area.
Can you deliver in stages, for example folders straight away and key rings later?
Yes, we do this often, as printing has a shorter lead time than printed products. We indicate split delivery in the quote itself.
