Real estate advertising: from business cards to on-site banners
A practical guide for estate agents: which print materials you need for property marketing and client meetings, plus indicative prices and turnaround times of 1–3 business days.
Real estate advertising in practice comes down to three things: a banner or poster at the property itself, a printed property brochure for meetings, and a business card that stays in the client's hand. We produce the basic set — 100 double-sided business cards, 50 A4 property brochures, a 1×2 m PVC banner with eyelets, and a set of stickers for folders — in Riga, at Kandavas iela 29A, within 1–3 business days; promotional products with a logo (pens, thermal mugs, keyrings) take 6–10 business days. Below is exactly what an agent needs and roughly what it costs.
What's included in an agent's print set
Unlike a shop or café, an estate agent works with one property at a time, but repeatedly — so materials fall into two groups: recurring items (business cards, folders, stickers, branded clothing) and property-specific materials (brochure, poster in the stairwell, banner by the fence), which change with every deal.
The minimum set most agents order:
- business cards, 350 gsm card stock, double-sided, with a QR code linking to the property portfolio;
- an A4 property description or folded A4 brochure with floor plan and photos;
- a presentation folder with a sticker or printed logo for deal documents;
- a "For Sale" / "For Rent" PVC banner with a phone number;
- an A3 or A2 poster for the property window or stairwell;
- a roll-up banner stand for open house days and the office.
Business cards and meeting materials
For an estate agent, a business card is still the main way to hand over contact details, since meetings happen at the property, not at a desk. In practice, a thicker 350 gsm card stock with matte laminate works best — you can write the asking price or meeting time on it. We print business cards, invitations and brochures digitally from 1 piece, so you can get a new colleague's cards or a single property's brochure run printed without ordering a large batch.
For the property description, we recommend a folded A4 (A5 format, two pages when open) on 170 gsm paper: the floor plan and technical details inside, photos and contacts outside. The client takes it home and compares it against other properties they've viewed.
Outdoor property advertising: banners, flags, posters
We print property banners on 510 gsm PVC with hems and metal eyelets, which is the standard for Latvia's weather conditions — a strong wind will tear a thinner material by the fence within one season. The most popular sizes are 1×2 m and 1.5×3 m; plan the text so the phone number is readable from 15–20 metres, meaning digits at least 12 cm tall.
For open house days and new project launches, beach flags and roll-up banner stands are handy — they can be moved from property to property, and only the print needs replacing. We also print A4–A0 posters with UV-resistant inks, on paper for windows and on synthetic material for outdoor use.
Stickers that cover the small jobs
Agents usually need stickers for five things: folders, key pouches, document envelopes, postboxes, and window lettering. We print stickers in sheets or rolls, with contour cutting to any shape; transparent vinyl for windows and white PP film for folders are the two most frequently ordered options.
Indicative prices and turnaround times
Prices are excl. VAT and indicative — the exact amount depends on quantity, material and the number of print colours.
| Material | Format / quantity | Indicative price (excl. VAT) | Turnaround |
|---|---|---|---|
| Business cards, 350 gsm, double-sided | 100 pcs | from EUR 25 | 1–3 business days |
| Property brochure, folded A4 | 50 pcs | from EUR 2.00/pc | 1–3 business days |
| Flyers A5, 130 gsm | 500 pcs | from EUR 45 | 1–3 business days |
| Poster A2, paper | 5 pcs | from EUR 6.00/pc | 1–2 business days |
| PVC banner 510 gsm with eyelets | 1×2 m | from EUR 22 | 2–3 business days |
| Roll-up banner stand 85×200 cm | 1 pc | from EUR 75 | 2–4 business days |
| Stickers Ø50 mm, PP film | 100 pcs | from EUR 15 | 1–3 business days |
| Beach flag with stand | 1 pc | from EUR 95 | 3–5 business days |
Files and artwork approval
Send logos and text as vector files (.ai, .eps, .pdf, .svg), photos at 300 dpi, colours in CMYK. For banners, 100–150 dpi at actual size is enough, since they're viewed from a distance. If your logo is only an image from a website, just let us know — we'll redraw it or prepare the artwork, and send it for approval by email before printing.
Print areas on clothing are standardised: left chest 110×90 mm, front or back up to 280×210 mm, sleeve 80×60 mm. For promotional products, the print area is listed in the quote for each item, along with the set-up fee and turnaround time.
FAQ
How long does a PVC banner last at a property?
On 510 gsm PVC with UV inks, outdoor print keeps its colours for 2–3 seasons. The main cause of damage isn't sunlight but wind, so we recommend eyelets every 50 cm and fastening with elastic cord rather than rigid ties.
Can I order just one brochure or one banner?
Yes. Digital and large-format printing work from 1 piece, so materials for a single property can be printed for that one deal only. At larger quantities, the price per piece drops.
How quickly can I get materials before an open house day?
In-house print — business cards, posters, stickers, banners — ships in 1–3 business days after artwork approval. For promotional products with a logo, allow 6–10 business days (production 4–7 business days + delivery 2–3 business days). Urgent jobs by agreement.
Can the artwork be adapted for each property separately?
Yes. We prepare one template with the agency's colours and logo, and for each property we only change the photo, floor plan, price and description, so future orders go faster.
What materials are needed for a meeting folder?
Usually an A4 property description, floor plan, the agent's business card, a sticker with the logo on the folder, and a pen. Folder stickers are printed together with other stickers on one sheet to reduce costs.
Do you help with text layout for banners?
Yes. We check letter size against viewing distance, contrast and safe margins, so the text doesn't end up under the eyelets or a fold, and we show you the artwork at actual size.
