Pharmacy Print Materials and Branded Products: A Guide

Pharmacy print materials usually fall into four groups: shelf price tags and signage (digital printing, 1–3 business days), information leaflets and flyers about promotions or consultations, labels for packaging and containers, and branded products for customer programmes and staff. A small pharmacy usually needs just one order covering 3–4 items; for a chain, we typically put together a repeatable set with fixed formats so every location receives identical materials. Our own printing is ready in 1–3 business days, while branded promotional products take 6–10 business days.

What pharmacies order most often

Working with pharmaceutical retail, the request list repeats itself fairly consistently:

• Shelf price tags in A7, A6 or a custom size (for example, 70×40 mm), on 250–300 g card, often with a blank space to write in the price by hand.
• Promotion signage and wobblers for shelves, laminated to withstand regular repositioning.
• Information leaflets and flyers — about the vaccination season, blood pressure checks, a vitamin D course, or a loyalty programme.
• Labels with ingredients, instructions for use, or translations — especially when the pharmacy assembles its own cosmetics or supplement sets.
• Paper and tote bags with the pharmacy's logo, plus cards and business cards for pharmacists.
• Branded products: first aid kits, towels, health-category small items, and staff clothing.

Shelf price tags and labels

Price tags are usually digitally printed on 300 g card and laminated as needed — matte laminate doesn't reflect under pharmacy lighting and avoids glare in the display case. If the tags are meant to be written on with a marker, choose an unlaminated surface or a special matte laminate.

On the labels side, two things are needed most often. First, sheet-fed paper labels for marking packaging and re-pricing. Second, PP film or transparent labels for bottles, jars and sets exposed to moisture. Contour cutting lets you cut the shape to match a logo or symbol rather than just a rectangle. You'll find all the options in the stickers section — it also includes ingredient, instruction and translation labels, which are essential for pharmacies that assemble their own products.

Leaflets, flyers and cards

For information materials, an A5 flyer (one topic, one promotion) or an A4 leaflet folded once to A5 usually works best if more text is needed — for example, a dosage schedule or a list of questions before a consultation. For loyalty cards, we use 350 g card, with rounded corners if required.

Important: if the text includes information about prescription medicines or health claims, the content must be approved by the pharmacy's responsible pharmacist before printing. We print what's in the approved artwork, so we always send the artwork for approval by email. See formats and paper options in the digital printing and business cards section.

Branded products for pharmacies

Pharmacies do well with gifts connected to their core business. A first aid kit with the pharmacy's logo stays at home or in the car for years — it's one of the few promotional products with real, ongoing use value. Alongside that, pharmacies order towels, tote bags, sports bottles and health-category small items; you can browse the full range in the branded promotional products section.

For staff clothing, the standard solution is polo shirts or jackets with embroidery on the left chest (up to 90×90 mm) or a DTF transfer (chest 110×90 mm, back up to 280×210 mm) — more details in the clothing printing section.

Examples from our catalogue

• Basic first aid kit with 31 items – a nylon pouch with 31 items, available in 2 colours, printed via screen printing or DTF transfer, from EUR 6.57/pc at 1 pc and from EUR 6.14/pc at 100 pcs.
• Healer 16-item first aid kit – a compact 16-item set in one colour, printed via screen printing, from EUR 6.39/pc at 1 pc and from EUR 6.15/pc at 100 pcs.
• Save-me 19-piece first aid kit – a nylon set with 19 pieces, one colour, screen printing or heat transfer, from EUR 4.43/pc at 1 pc and from EUR 4.26/pc at 100 pcs.

These three models work well as a gift with a minimum purchase amount, or as a partnership gift for family doctors' practices. Prices are shown excl. VAT and excl. printing setup fee — you'll see the exact amount in your quote.

Approximate prices and deadlines

These figures are approximate for the Latvian market; the final price depends on quantity, paper, number of print colours and number of print locations. For promotional products, production takes 4–7 business days depending on quantity, plus 2–3 days for delivery; urgent jobs can be arranged by agreement.

Files and preparation

Send your logo as vector graphics (.ai, .eps, .pdf, .svg) — this is needed for both screen printing and embroidery. For print artwork we use CMYK, 300 dpi for raster images, plus a 2–3 mm bleed. If you don't have artwork ready, we'll prepare it based on your text and logo; on request, we can also add a 3D preview showing the logo on the actual product.

For pharmacies with multiple locations, we recommend fixing the format list upfront (price tags, signage, bag size) — then repeat orders can be placed without new artwork and processed faster.